You-Pick Berry Crew 2 Experienced Team-Leaders 16+ Customer Service Members We-Pick Berry Crew 5 Product Specialists 14 Field Laborers
Tim & Danielle Clark 1st Generation Berry Growers Founders of Mayberry Farms
HOW WE FARM To everything there is a season and a time to every purpose under the heaven: a time to be born, a time to die, a time to plant and a time to pluck up that which is planted. Ecclesiastes 3:1-2 We firmly believe our family has been called to work with the soil to harvest fruit for God's people to find nourishment and enjoy. A strawberry is grown with love, care, tenacity and wisdom gained from a long history of shared knowledge. All of these elements require faith in our heavenly father to bring the crop to a full harvest. Each year, we are given an opportunity to begin-again. We start by formulating a plan, applying for financial support, insuring for potential loss, purchasing many inputs, and investing a lot of time and energy. After that, we pray that it will be met with reward. Our reward is our ability to provide a fresh, delicious and beautiful berry for our friends and family to enjoy. Our success is our ability to keep the tradition going and sustain our farm-family tradition. This tradition is built upon our faith, which has been practiced for many generations. We have been blessed to receive the faith and support of our customers. We invite you to share in our purpose and journey by following us through the seasons of the year. Let us tell you about...
Mayberry is reminiscent of a historic place in small-town America. It is a quaint village where people value one another for their strong ethics, reputable character and prideful purpose. It is a community based on strong family values. We are Mayberry. Our family values are the foundation for our business. We work hand-in-hand and heart-to-heart every day to accomplish our chores and keep our crops growing. While our responsibilities change with the seasons, our commitment to provide for one another never changes. Farming is very important, but our family comes first. The days can be long and the work without end, but our responsibility to our family remains our first priority. Our children play an integral role in our business. While our family is very young, we always consider the best interest of our children when making business decisions. It serves as a great way to look beyond the financials and into the sustainability of our farm. We take pride in our responsibility to represent a family farm in today's business environment. While there are many challenges, there are many more opportunities to enjoy together, as a family. Our biggest reward is the extra time we get to spend together and the joy we share when harvesting our crops. Today, farmer's represent less than 1% of the US population but provide food, fiber and fuel for 100%. We know it is important to raise the next generation of leaders with roots in farming. We're committed to this cause and proud to continue on our family tradition. FAMILY.
Since 1976, the strawberry-farming practices used on this farm have been modified, improved, and modified again. This continuous process has evolved and become a tradition that we are proud to continue. We define sustainability for Mayberry Farms as the harmonious balance between our environmental, economical and social responsibilities with a strong representation of our core values. Each of these principles are rooted in our tradition, cultivated by proven science and sustained by the safe and delicious berries we provide each harvest. ENVIRONMENTAL Our environment is at the forefront of our sustainable model. We organize our efforts to control and protect the environment into three main practices; physical, cultural and chemical. Our close proximity to the Rock River and licensed-use of it's water for irrigation require constant assessment of our physical efforts. We work hard to implement tillage and conservation efforts in accordance with USDA and NRCS recommendations. In addition, we self-impose erosion reduction zones, pollinator habitat reserves and strategic water use for irrigation. We also collect rainwater from our farm buildings to irrigate our raspberries under high-tunnel plastic. We constantly look for ways to improve our physical practices to provide the best investment for our berries while being respectful to our natural environment. FARMING.
Weeds are bad. They grow very quickly, steal nutrients from berry plants, attract fruit pests and some species can put toxins into the soil that prohibit good growth and production of our crop. Physically removing the weed is one tool to help reduce the potential for more weeds and insects to damage our crop. We have invested in special equipment to help remove weeds and cultivate the soil during the 4-5 years a strawberry plant and 10+ years a raspberry plant is in production. We grow (our own) and purchase clean wheat-straw to prevent the cross-contamination of weeds and insects from other grain crops. We employ ourselves (and some additional labor) to hand-hoe and inspect the berry crops several times each week throughout the entire spring, summer and fall seasons. Another environmental tool we use involves our cultural practices. In this effort, we aggressively rotate our fields away from berries to give the soil biodiversity and help minimize the pressure from weeds and fruit pests. We also follow strong fertility and pest-control programs across the entire farm to make sure we maintain a system with complete pest-control. Generally speaking, if any pest (weed or insect) can thrive somewhere on a farm, it can quickly multiply and become a hazard to our berry crop within a few weeks. Our commitment to provide fresh, delicious and beautiful berries requires us to aggressively implement our cultural practices to ensure minimal threat for any pest damage or food-safety incident. Our third environmental tool has been practiced for more than 40 years and involves our use of chemical and biological controls. We are a conventional farm that employs scientifically-proven and USDA-certified pesticide technologies designed specifically for each crop. Our chemical program is very simple, if we elect to use a control, we access the same ingredients a typical home-gardner could purchase from a local store. At time of purchase, we take many things into consideration. While some products are certified organic they don't always prove to be better for the environment or the food product. We use the best controls that fit our criteria and we use products that are safe and specifically designed to control pests and diseases with the least risk to our berries and honeybees. We put a great deal of effort to protect the environment using the strictest of safety protocols. placement with pinpoint accuracy, and the employment of the best procedures and products. Why? Because it's part of our core values and farm sustainability mission.
ECONOMICAL Financial elements are extremely important to the success and future of our farming business. Tim and Danielle have received Bachelor degrees in Agricultural Business from UW schools and continue ongoing education within the agricultural industry. Mayberry Farms is active with the Wisconsin Berry Growers Association and other community-lead groups focused on education and advocacy for berry production. Financial stability requires a strong relationship with financial partners. We are very grateful for the support from our local lending institutions and the USDA Beginning Farmer Program. We are proud to represent Mayville and the small-business environment in our surrounding communities. SOCIAL Our social responsibility involves our commitment to provide transparency with our farming business. We are consumers too! We want to know who, what, where, when and why our food is produced before we share it with our family. Our responsibility to our customers is just as important to our own family. Transparency promotes trust. We believe we have a huge opportunity to provide a food product with a unique experience. We trust that if we do our job right, our customers will be empowered to have a delicious and nutritious snack or meal using our berries. We know that we must earn your trust to reach this good outcome. That's why we are committed to sharing our story and growing a relationship to last a lifetime! If you have any additional questions about our family, farm or farming practices; please send us an email OR stop out for a field-visit with Farmer Tim or Farmer Danielle during our berry harvest. Let us tell you about... OUR TEAM


 Address: W2364 County Road Y

Mayville, WI 53050

 Phone: (920) 387-3696

Email: mayberryfarmswi@gmail.com


Mayberry Farms LLC


  • 2018